Boutique technical marketing to amplify your brand, authority & community in a crowded world.
Work with subject matter experts to help you produce world-class technical marketing content that is easy to understand and digestible to help educate, inform your audience, and stand out from the rest.
We partner with global early-stage to growth-stage companies to help advise and build their technical marketing programs.
Download our latest free guide to start building your own technical marketing strategy from scratch or check out our latest resources to help you along the way.
Free Guide
Resources
Let’s Brainstorm
Open Letter
Hey everyone -
I’m Barry Winata, CEO here at Argon Labs.
Having a great product isn’t good enough anymore.
Standing out from the crowd is getting harder than ever before and selling to technical folks like developers, engineers, tech leads, and CTOs is equally challenging.
Today, more companies are building products that target more of these users and this is why we focus on the technical ones.
So the problem is that you need to appeal to these audiences, but don’t have the time and resources to work on producing consistently high-quality content.
This is where we come in.
After working as an engineer across Silicon Valley and APAC for a decade, I’ve discovered that technical content is underrated - big time!
We started Argon Labs to put a spotlight on the value of high-quality technical content and help companies better educate and inform the public about their products and services - this in turn builds a stronger and more vibrant community of fans (and customers) and builds trust, authority and leadership.
We work with early-stage all the way to growth-stage companies across data, fintech, cybersecurity, DevOps, AI and much more, and help them better build out their technical content strategy and online presence.
Argon Labs is our way to help ambitious companies build their kick-ass technical marketing strategy, and to be heard and to make an impact.
If you’re building an awesome product and want to make a noise about it, reach out - we’d love to hear from you.
You can read more about our story here!
Barry Winata
Founder & CEO
A value-add service to make you stand out and shine
Save time, money and resources
On-demand technical content creation - when you need it. Backed by strong subject matter experts and engineers across software & hardware engineering, DevOps, data science, Web3, AI, embedded, cloud, full stack, security etc.
Bespoke technical
content
A custom approach tailored for your company’s brand and goals. We produce guides, tutorials, walkthroughs, application notes, listicles, best practices, comparisons, and thought-leadership articles.
Developer Portal / Docs Generation
Help you produce custom API/SDK reference documentation for both public and internal use. We do the heavy lifting while you take care of the maintenance.
Developer Insights
Provide key data-driven insights into your developer communities - sentiment analysis, trends, conversations etc. to help you make more informed decisions across X, Reddit, LinkedIn, developer publications and much more
QA Testing & Feedback
We are also your indirect external testing team that battle-tests your product for the real-world and gives you honest feedback.
Brand awareness
Build a strong brand using timed and targeted content distribution and promotion through social media channels, community forums, SEO and much more.
Increased authority & leadership
Build brand respectability by showcasing the value of your content, offering knowledge and education to the community
Community engagement
Create social engagement, build advocacy and convert fans into customers.
Working alongside
and many more...
Get to know us!
High-touch engagement by design to ensure success
Discovery call
Join us for an in-depth call with one of our content strategists and technical principals to get to know you and better understand your objectives and begin strategizing on ideas, topics etc.
Content strategy
Once we’re on the same page from the discovery call, we’ll go off and prepare a Statement of Work (SoW) along with a series of briefs detailing various topics and outlines of proposed content. We’ll be in touch with you and your team throughout this entire process.
Onboarding
Once everything is finalized, you will be onboarded directly into our workflow management system. This allows for transparency and communication of the deliverables throughout the entire process.
Delivery
Work is to be delivered based on an agreed schedule including drafts, revisions and social media collateral.
The Flywheel Effect
How this works:
Technical content is a vehicle to promote a company’s brand. If done correctly, it can be an extremely powerful tool towards long-term growth - this diagram showcases the technical content flywheel that can we apply to every every organization we work with.
High quality technology-related content consumption educates and informs the public. This value-add engages the community who may be looking for knowledge to solve their problem. Your company/brand has now made an impression which causes them to share and even advocate for you with their network, resulting traffic.
As the community continues to grow and use your product/service, you receive honest product feedback which in turn improves the product, which then generates authority and leadership in the space and ultimately feeds back into the community.
Our Framework
The following framework provides an overarching view of our full end-to-end service offering. We use this framework to work with our partners in order to identify and activate various elements for their specific requirements.
FAQ
Why can’t I just hire an in-house content writer?
Good question! Nowadays, the annual cost of a full-time senior-level technical writer exceeds $100,000+, plus benefits, bonuses, stock options, etc. Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilize. With us, you can pause and resume your subscription as often as you need to ensure you're only paying when you have work available for them.
Additionally, we’re not just content producers, we are also content strategists using our expertise/experience to help brainstorm the best ideas/topics alongside you and your team.
Do you work with all types of tech companies?
While we would love to work with every company, this isn’t possible. We work with companies that create products/services that are technical in nature and require their customers to install, deploy, and use them with specific knowledge and experience.
What does your team look like?
We are a small but mighty team of engineering leaders, technical writers (also engineers), content strategists, editors, and reviewers who have worked across Silicon Valley and APAC.
What stage should the company be in?
We can work across all stages from early to late-stage and growth. However, we prefer if you have already product-market-fit and identified your ideal customers before you work with us — this is to ensure we can create content without any short-term changes required around the product and the desired customers
What sort of content do you create?
Tutorials, beginner-to-advanced guides, listicles, comparisons, API guides, user manuals, persuasive pieces, Q&A, etc.
Do you have any samples of your work?
What if I’m not satisfied?
We’ll continue to work with you until you’re 100% satisfied.
Are you hiring?
Yes — see our Available Roles
The Core Team
Asim Suvedi
Barry Winata
Iris Hao
Founder & Managing Director
Developer Relations & Marketing Strategy
Director of Technology
+
A world-class team of
Writers
(also engineers)
Editors
Designers
Strategists
Membership Levels
Foundation
What’s Included:
- Agreed # content pieces over an agreed monthly timeframe
- Custom diagrams
- SEO-friendly analysis/research
- Transparent campaign management
- Social media collateral
- Pause/cancel anytime
Add-on Services
What’s Included:
- Custom in-content animations
- API reference docs generation
- Developer insights report (NEW!)
- Product QA testing and feedback
- Content refresh
- Videography i.e. product intros, tutorials, how-tos etc.
- Done-for-you (DFY) social media automated scheduling, distribution and promotion
You can also fill out our quick survey so we can learn more about you before the meet :)
See if we’re the right for you!
Get a guided tour and find out how your team can uplift your brand and presence and stick out as leaders in your space
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